Category Archives: Marketing

That’s the Way You Market: Trends in 2012

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Figuring out how to market your business can be a daunting task. With new social media sites popping up all the time, how do you know which one is right for you? Are e-mail newsletters and mass mailings a thing … Continue reading

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Google Analytics: Sites’ Data Decoded

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Just about every business has a website. Whether it is a small independent retailer, or multi-million dollar corporation, companies have seen the importance of establishing themselves on the web. With so many different site builders and templates to choose from, … Continue reading

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QR Codes: A Fad or the Future?

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A rapidly growing trend in marketing today is the incorporation of QR (Quick Response) code technology into business marketing efforts like advertising and promotions. But what is a QR code exactly? JumpScan, a company that provides QR code services to … Continue reading

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Branding the Basics

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The influence of social media has definitely changed the way of looking at the world of branding. Social media has transformed the act of communication into an interactive, web and mobile based dialogue; not only between two people, but also … Continue reading

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SEO: Visibility Is Key…Word

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Search Engine Optimization (SEO) is like flipping through the yellow pages of the world to find the right company to fit your needs. Having to stand out from a crowd of worldwide competitors can be intimidating right? Well, potential clients … Continue reading

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Email Marketing: The Power of the Inbox

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Email marketing is a popular communications tool that is too often used in the wrong fashion and usually ends up being unread or deleted. However, when email marketing is properly utilized, its benefits are greatly significant. Right now it may … Continue reading

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