CJ's Eatery came to Stuart Design in search of a visual identity that was new and fresh, yet also would be in keeping with the warm and welcoming aura of this well-known Chicago restaurant. SD began with a revamped logo design, selecting a color palette that so impressed the restaurant's owners, they adopted it for the new interior design of their dining room! The newly devised logo became the starting point for all of the restaurant's printed materials. SD designers used a more current font selection, along with the logo and new imagery, to strategize a completely revised visual tone for the restaurant's menus, promotional mailers and collateral. But it all emanated from the initial logo and color selections that were so well received.