Centrex Electrical Supply, St. Louis, MO
Clients | Branding | Print Design | Web Design | PowerPoint
This major Midwest-based company was in need of a cohesive visual identity and a website redesign that would position it well in the competitive marketplace of electrical distributors. The company knew that a more sophisticated appearance would tell clients and prospects that Centrex was a major provider, able to complete complicated supply orders expertly and on schedule. Using Centrex's existing brand as a launching point, Stuart Design kept the company's logo and primary color palette in play while adding a secondary color, original photography and targeted copy—the culmination of which fully reimagines the look and tone of the website. The site became the basis for the company's brochure redesign and an interactive Flash presentation for trade shows, as well. The result was an enhanced and expanded corporate identity that Centrex feels is more professional and extremely presentable to its business clients and prospects.